Marketing budgets are on the upswing > Boost in on-line Marketing

Chicago—Marketing budgets are on the upswing, with 62.7% of b-to-b marketers planning to increase their marketing budgets next year, according to BtoB’s “2007 Marketing Priorities and Plans” survey.

The survey of 569 b-to-b marketing executives was conducted online during the last two weeks of November. It found , Of those marketers that plan to boost their marketing budgets next year, nearly one-third (31.6%) said they plan an increase .

The biggest boost will be seen in online marketing, with 75.6% of marketers planning to increase their online budgets in 2007, the survey found.


The survey also found that b-to-b marketers’ primary goal next year will be customer acquisition (picked by 62.3% of survey respondents), followed by brand awareness (19.5%) and customer retention (11.0%).