Marketing budgets are on the upswing > Boost in on-line Marketing

Chicago—Marketing budgets are on the upswing, with 62.7% of b-to-b marketers planning to increase their marketing budgets next year, according to BtoB’s “2007 Marketing Priorities and Plans” survey.

The survey of 569 b-to-b marketing executives was conducted online during the last two weeks of November. It found , Of those marketers that plan to boost their marketing budgets next year, nearly one-third (31.6%) said they plan an increase .

The biggest boost will be seen in online marketing, with 75.6% of marketers planning to increase their online budgets in 2007, the survey found.


The survey also found that b-to-b marketers’ primary goal next year will be customer acquisition (picked by 62.3% of survey respondents), followed by brand awareness (19.5%) and customer retention (11.0%).

SMBs must capitalize on the Internet’s explosive growth

Professional Internet services enable SMBs (SMB = Small andMedium Sized Business )and mid-market enterprises to capitalize on online marketing, advertising and e-commerce sales tool benefits, resulting in greater return on investment for their marketing strategies and increased leads and revenue.

Yet most SMBs lack the time, technical expertise and Internet marketing skills to establish and maintain a professional Web presence on their own. The SMB sector represents a $154 billion market opportunity for professional Internet services in 2007, a 17 percent increase over 2006, according to Yankee Group (USA Market)

Web-hosting market revenue will rise from $4.4 billion in 2005 to $5.4 billion by 2010.
The web-based services market will grow from $2.9 billion in 2005 to $4.1 billion in 2010.
Online marketing and advertising spending will grow from $1.3 billion in 2005 to $9.3billion in 2010.

Tips That Can Increase Your Web Site Coversions And Sales

Create a list of things to check for a particular process related to your business’s topic. Eg: checklist for creating a web site, skin care survey.

Create an ebook of text transcripts of a related recent event. It can be a seminar, speech, class, interview, etc.

Publish dictionary of terms relating to your specific business industry or subject matter > in your Resources section.

Offer a live chat help feature were you can give your web site visitors advice on your business products & help select a product or service you offer .

Create ready-made plans for a particular project your target audience wants to accomplish. It could be business plans, healthy lifestyle plans, etc.

Offer printable, ready-made forms your visitors or customers would use regularly. It could be product category forms, etc.

Publish timely e-mail reports that contains new research discoveries, surveys, and statistics about your related industry.

Finally,Update your web site frequently with fresh content so that every time your visitors come back, they will have something to read on your site. This is the most widely known and most effective method of attracting returning visitors, but this is also the least carried out one because of the laziness . No one will want to browse a site that looks the same over ten years, so keep your site updated with fresh bites!

Andy Alagappan VP marketing & business development USA , The Graphics Co (Epromotionz LLC) www.SEOhoustonweb.com >Top Rated SEO Services 1000+ projects done globally ! we also manage over $3.5 million of our clients PPC campaign budgets ! www.eSMBwebdemo.com >1-STOP > Hundreds of custom web projects done !